what a hacked site will cost your business

what a hacked site will cost your business // tiny blue orange

replace or repair

cost: starting at $250 but up to $10,000

if your site or server gets hacked, there are usually two outcomes — replace or repair.

let’s say the hackers did a bang up job + completely ruined everything on your server, including your site, content + files. if you don’t have a security plan in place to protect your business, you will have to replace your website.

things would likely go faster the second time around, but to get a rough idea of the cost, take the amount of time you spent on your site + multiply it by your hourly rate. or if you didn’t DIY the site, factor in your time plus the cost of having someone else build/design it for you.

{hours invested} x {hourly rate} + {investment} = value of your site

this cost + value can vary incredibly, but to put some lower numbers to this option, imagine you spent 20 hours writing content + prepping your website, your hourly rate is $65 + that you hired someone for $1,800 to help. that is a total of $3,100, which is a low cost of replacement.

on the more positive side, some hackers just edit files or inject code that causes issues for visitors + site owners. usually this is something that can be repaired without a total overhaul.

for most of these repair situations, we spend 3-6 hours on minor issues + 10+ for a bigger breach of security. depending on who you get to help, the hourly rate for that service could run anywhere from $75 to $150. if you average the variables, you are left with an estimated repair cost of $675.

but the cost of being hacked doesn’t end there.

lost income

cost: as low as $100 or into the thousands

whether you need to replace or repair your website, there is going to be a lost income cost to deal with.

customers that notice a hacked site — through viagra ads listed in your content or google flagging the site as hacked in a search — are not likely to buy or enter their personal information (like email + name for your opt-in.)

these customers may come back to you down the road, but they very well may not. second impressions are hard to get, especially when it comes to safety + security.

and if your site is beyond repair, each day that the replacement takes to get together is a day you are losing income.

the way to put a number to this cost is by multiplying your average daily income via the site by the number of days it is affected.

that may mean taking digital product daily sales average times the number of days the site had a virus or spam content on it. or it means the number of weeks that the site is off the market while it’s being built again.

keep in mind that even if your site isn’t visibly affected by the crappy code, you are spending your time dealing with the issue instead of focused on your customers + fans. even if you are losing only an hour a day to this headache, that is still time that you take away from your business making money.

search engine blacklist cleanup

cost: starting at $100

i already mentioned the cost to clean up your site, but what about cleaning up your reputation?

when your site shows up on google with the phrase “this site may be hacked” right below your company name, simply removing the crappy code isn’t going to make that label go away.

what a hacked site will cost your business // tiny blue orange

names changed to protect the unprotected

in fact, the process can take two weeks to get your name cleared on search engines so that potential visitors + clients aren’t scared away by the chance of a virus impacting them from your site.

at the bare minimum, a request can be made to google after your code is 100% clean of issues. but if there were bigger things to deal with in the code clean up, you may need an SEO expert to help undo the damage done to your website’s reputation.

security game plan

assuming the lowest possible costs above, the total sits at $450.

fixing a hacked site could easily set you back over $1,000 in the blink of an eye.

add to that the headaches + stress of dealing with a hacked site to quickly realize that coming up with a game plan is worth a little bit of money + effort.

fear not, though! we have 3 options to help you avoid being hacked —

  • the first is a free security quiz that will help you assess the biggest issues on your site + deliver exact steps to fix those problems to start your security plan.
  • the second option is to grab a copy of the WordPress security guide for $29. this will help you devise a security plan to protect your business now + in the future.
  • the last option is perfect for those that want peace of mind without having to spend their time getting it — a full security audit of your site + server settings done by the team at tiny blue orange.

whatever option works best for your business will still save you hundreds — if not thousands — of dollars in the end. so take care of your business + client’s security asap, not when it’s too late.

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