Know your numbers: % exit rate
This post is all about reviewing your % exit rate on your Google Analytics dashboard. If you don’t have GA installed already, get your free account set up + running. Then after 24 hours, you’ll have some data to look at to learn what website pages are enticing folks to leave. WTF is Exit Rate When it comes to Google Analytics, site owners can get Exit Rate + Bounce Rate confused. The easiest way to keep the two separate is to know that Exit Rate percentages include visits where multiple…
Know your numbers: bounce rate
This post is all about seeing your bounce rate on your Google Analytics dashboard. If you don’t have GA installed already, get your free account set up + running. Then after 24 hours, you’ll have some data to look at to what pages on your site need some help. WTF is Bounce Rate Before we dive into how to review Google Analytics for your specific data, let’s start by going over what bounce rate is exactly — and what it isn’t. Have you ever clicked on a link from Facebook…
Know your numbers: Facebook referrals
This post focuses on your Google Analytics dashboard. If you don’t have GA installed already, get your free account set up + running. Then after 24 hours, you’ll have some data to look at to learn where folks are finding your site from. Learn which platforms are directing the most traffic to you It wasn’t long ago that you couldn’t track traffic from Instagram, but now you can with Google Analytics — especially thanks to their business profiles that offer a direct site link in your bio. Knowing how your…
Know your numbers: device type
This post focuses on your Google Analytics dashboard. If you don’t have GA installed already, get your free account set up + running. Then after 24 hours, you’ll have some data to look at to learn what device type folks are viewing your site on. Learn what devices your visitors use with Google Analytics It’s pretty difficult to ignore the need for a mobile-friendly site these days. Especially with Google rewarding websites (aka giving them a higher ranking in search results) for being mobile-friendly. But is a mobile site a…
Know your numbers: site visits
Before we dig into the 3 options, let’s first cover why site visit stats are helpful. WTF is a site visit? Well the bad news is that different tracking options define it a bit differently, but the good news is that the idea is the same overall. A site visit is a unique individual coming to your website. How things get a bit varied is what each tracking option defines as unique. For some, it’s device specific (tied to your laptop or smartphone), while for others it’s IP address specific….
3 easy ways to improve your Google ranking
Secure your site with an SSL One of the best things you can do for your WordPress website is to snag an SSL for your domain. Not only does it improve your Google ranking, but it improves your site’s security. We provide SSLs to all of our hosting clients for free, because we know how valuable they are. If you’re not hosting with us, you can work with your host to get an SSL set up. If they don’t offer them in your hosting plan price, expect to pay between…
Do you know the cost of being hacked?
If you run an online business, you need to have a security plan. Period. Protecting your business + your clients doesn’t need to be super intense. But just like health, car or home owner’s insurance, you can find yourself shit out of luck without it. If that’s not enough motivation, let’s talk about the cost of being hacked on WordPress. Replace or repair hacking cost Cost: starting at $400, but could go over $10,000 A hacked site (or server) has two possible resolutions — replace or repair. Replace can mean…
Quickly create a homepage for your WordPress website
Jargon breakdown First things first, let’s break down the WordPress + website lingo before we dig into strategy for your online business. All sites have a home page, which is your primary domain name with nothing after the .com or .net or whatever ending you have. So in my case, my homepage is tinyblueorange.com. By default, WordPress displays blog posts on the homepage since it was originally built as a blogging platform. But because WordPress is so amazing, it’s being used for large restaurant franchises (noodles and company), meditation websites…
Keep your site from crashing during your next launch
If you didn’t know, Beyoncé announced a world tour nonchalantly after her Super Bowl halftime performance with a 15-second ad. And for the last 15 or so hours, her site has been taken down repeatedly — more than likely by the mass amounts of traffic it’s getting. You may not be getting Beyoncé sized waves of site visitors, but that doesn’t mean your latest launch isn’t capable of taking down your entire website. Sometimes the situation is one you can’t see coming or haven’t prepared yourself for, but if you…