So many business owners don’t consider the steps that users will take as they visit a website, which means they leave possible money on the digital table. Or, sometimes worse, they give users all the options + leave them overwhelmed. Which often leads to analysis paralysis. Aka, not taking any action at all. The trick […]
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Tracking site visits vs pageviews
When reviewing your site analytics, it’s tough to always know what number(s) to focus on. And I can’t really tell you the right answer without knowing much about your business. But I can break down 2 of the more confusing metrics — site visits + pageviews — so that you know what you’re looking at […]
WTF is caching?
If you’re digging through the difference between managed hosting + shared hosting + find yourself scratching your head about what caching even is, let’s tackle that nerdy term right now. The verb cache means store for future use, which is the perfect way to think about caching your site. When you use caching for WordPress, […]
What is managed WordPress hosting vs shared hosting?
While there are dozens + dozens of hosting companies in the world, there are a limited number of hosting types. When focusing on WordPress websites, I like to compare the two most popular — shared + managed WordPress hosting. If you’re not into nerdy things, hosting can feel like discussing insurance options (boring) but it’s […]
How to get back into a locked site
Sometimes the tools that we use to keep our businesses safe do too good of a job. Before you find yourself locked out of your website, set up these security measures.
Optimize browser tab real estate
Having top-notch content is the best way to ensure that visitors want to stay on your website, or at least keep coming back to it. Content creation isn’t the only focus though. Which is why we need to talk about optimizing the small bit of browser real estate that you have to work with.