Strategic sites are far from plain
Even though we talk about website form all the time, clients often worry that in order for a site to be fast, secure + built to convert, it has to be simple or *gasp* basic. It makes sense, big images + loads of content can slow things down + distract users from the message…if design is put before function.
Bixa Media brought an amazing design rooted in form + strategy that is anything but basic.
The organic shapes, bold colors, layers of graphic elements + sharp text pairings had us chomping at the bit to code. It didn’t hurt that the agency’s organizational skills were as Type-A as ours.
The site was 100% done + designed when we started coding. Yet, we found + suggested ways to enhance the Photoshop files as they converted to a responsive WordPress website.
The client always has the final say, but we like making recommendations that are good for the team + the site visitors. After the project was complete, Lauren said she loved “Alison’s incredible attention to detail but ability to also spot ways she could improve upon our design / user-experience / code” + called our communication “to-the-point, clear, and solution-focused.”
