Anyone with a physical address for their business benefits from using WordPress over many other platforms for their website. Why? Because WordPress is great for SEO.
Out of the box, WordPress is set up to help your business succeed on search engines but you can also add plugins to take your SEO efforts to the next level.
For example, a restaurant that needs to target folks in their area (locals or visitors) would benefit from using WordPress in order to give their location better odds for showing up on the first page of Google.
Publishing new content, keeping your site mobile-friendly + using those important phrases throughout your website content will help you get in front of the right people.
WordPress started as a blogging platform, so this one may not be a surprise. Really, anyone who’s looking to monetize their content will benefit from WordPress.
Not only is the platform great for organizing all of your content — posts, pages, tags + categories, oh my! — it is easy to turn your site into an ecommerce store or route visitors to a PayPal link to process payment.
Let’s say you’re a food blogger looking to sell a collection of recipes. You could install WooCommerce or use Gumroad to sell those ebooks through your site. Or you could handle payment with Stripe or PayPal + send the ebook to your customers using an email provider. And in those receipt emails, you could route them back to your site for bonus content or additional recipes they may be interested in.
Many individuals that work face-to-face forget about the value they can provide with their website because they are so focused on what happens when their customer is in front of them.
Think about all of the personal trainers in the world that could record their favorite movements + provide them through a membership website. Those personal trainers aren’t just limited to face-to-face interactions then!
They could also target existing clients with recovery stretches, before/afters of the work they’ve done together to show progress + movements clients can do while traveling.
And all of that can be executed using WordPress + password protected pages or with WordPress + a membership plugin.