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Know your numbers: % exit rate

This post is all about reviewing your % exit rate on your Google Analytics dashboard. If you don’t have GA installed already, get your free account set up + running. Then after 24 hours, you’ll have some data to look at to learn what website pages are enticing folks to leave. WTF is Exit Rate […]

How to install Yoast SEO on your WordPress site

Before you can make the most of this free plugin, you need to install the Yoast SEO plugin + activate it on your WordPress site. If it’s listed in your active plugins, skip to the essential settings which is one paragraph away. If you don’t have it installed, let’s spend 5 minutes fixing that. Pop […]

Launching your new website

Launching a new website (or a new product, service, etc) is more party planning than anything else. Why? Because you’ve already put in the work for the first 4 phases: Planning, Design, Development, Testing + Launch. Spending time getting your ducks in a row + testing the outcome can make this final phase your time […]

Testing your new website

Now that your site is ready for the public eye, it’s important that you realize it’s not at all ready. Not yet. Before you publish a site, whether it’s brand new or a redo, it’s mission critical that you go through testing your new website. Broken links, browser issues, + faulty forms can cost you […]

Developing your new website

When it comes to building a site, the coding doesn’t happen until you’ve planned + then designed your website. Code without a plan or style is not going to serve your blog / business as well as it could. But once you have those two pieces, it’s time for developing your new website as the […]

Designing your new website

New sites + site redos have a few things in common, including following the same steps from start to finish. Check out what you need to know when planning your new website before we dive into designing your new website. Because no plan is no good. Curious what all of the main phases are: Planning, […]

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