When reviewing your site analytics, it’s tough to always know what number(s) to focus on. And I can’t really tell you the right answer without knowing much about your business.
But I can break down 2 of the more confusing metrics — site visits + pageviews — so that you know what you’re looking at the next time you log in.
Like the name implies, a site visit relates to the number of visitors your site has. These visits are often tracked using IP addresses. No matter what anyone does on your site after loading the first page, they will always count as a single site visit.
Again, like the name implies, a pageview is the number of times a page is viewed on your website.
If I went to your homepage, clicked over to the about page, came back to the homepage, loaded your latest blog post + then ended back on the homepage, your analytics would show a pageview of 3 for your homepage.
In that same example, your analytics would show a site visit of 1 for me.
That’s because I visited your site once + I landed on your homepage 3 different times. The about page would have a pageview of 1, and so would your latest blog post.
Why do these numbers matter?
Our hosting clients pay for a range of site visits per month. We don’t believe in charging for pageviews (like some hosting companies) because you want site visitors to spend time on your site + check out all of the pages! We’re not into dinging your business for being popular.
Beyond managed WordPress hosting, it’s good to compare site visits + pageviews to understand how many pages your site visitors are looking at. If you have 10 site visits in a day + 110 pageviews, you are averaging 11 pageviews per user, which is awesome.
You can also consider which pages are getting the most pageviews (to know what content is popular) + which pages are performing the worst for your business. A page with a really low number of pageviews might need your help by linking to it more directly from one of your popular pages, or by sharing the direct link on social media to get users to see the content.